Litigation public relations Essay Example | Topics and Well Written Essays - 500 words

Litigation public relations - Essay Example One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public. While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well as their own investments in the company. In this sense, one can see that ethics are not the primary motivation for LPR exercises. As opposed to publishing and reporting the truth as it exists, LPR efforts attempt to color this truth and make it favorable to the company's cause. This might ultimately prove beneficial to the company by reducing negative publicity and consequently not affecting its bottom line, but the general public and the broader industry might suffer due to the misinformation being generated. To be fair to the defendants, one has to concede that media coverage generally tends to be hostile to them. For example, most la w-suits are covered from the viewpoint of the plaintiff or the prosecutor and their case gets presented in greater detail. There is a slight negative bias toward the defendant, for they are deemed as wrong-doers until proven otherwise.